市场方案的超级演示

1.营销介绍与陈述
营销策划陈述的重要性
有效营销陈述的两大要点
营销陈述的目的和准备流程

2.内外客户价值分析
转化客户的需求，建立创造性的营销模式
强化沟通，与内外客户达成需求共识
把握了解和引导听众的谈话路径

3.富有说服力的营销陈述技巧
建立介绍与陈述内容的逻辑框架
PPT和其他视觉材料准备
营销陈述中的语言沟通技巧
随时准备对听众的反应做出反馈

4.全能营销陈述技巧
针对不同的听众的演讲技巧
针对不同场所的演讲技巧
针对不同目的的演讲技巧
针对不同时间段的演讲技巧
针对不同的听众人数的演讲技巧
模拟训练和反馈点评
练习


1. Presentation skills in marketing activity
Concept and importance
2 key points of effective presentation
Marketing presentation objectives and preparation process

2. Analysis of internal and external audience value
Transforming audience’s demand by establishing creative marketing models
Reinforcing communication and reaching consensus with audience
Understanding and guiding conversation

3. Convincing marketing presentation skills
Building logic framework of presentation
PPT and other visual aids preparation
Verbal communication during the presentation
Preparing to give feedback to your audience at any time

4. All climate presentation skills
Presentation skills to different audiences
Presentation skills at different locations
Presentation skills for different purposes
Presentation skills at different time frame
Presentation skills in different group size
Stimulation and feedback / comments
Practice