职业销售必备的市场思维

1.关注市场、提升销售业绩
市场关注重点
销售和市场的区别
市场调研对销售工作的促进

2.寻找市场机会
宏观环境分析
营销理论的演变
产品生命周期
客户需求理论
企业能力分析
市场调研

3.确定目标客户
市场细分
产品设计
产品组合
产品定位
定价策略
市场调研

4.获得客户认可
品牌策略
广告策略
渠道策略
促销策略
市场调研

5.关注竞争对手
对手是谁
市场定位
寻找差异化

1. Concerning the market and improving the sales achievement
The market’s focus
The differences between sales and marketing
Market research builds the sales

2. Looking for opportunities in the market
Analysis of macro-environment
Theory development of marketing
Product life cycle
Customer’s needs theory
Ability analysis of corporation
Market research

3. Defining your target customers
Market segmentation
Product design
Product mix
Product location
Price strategy
Market research

4. Obtaining customer’s approval
Brand strategy
Advertising strategy
Channel strategy
Promotion strategy
Market research

5. Keeping your eyes on your competitors
Who are competitors
Market positioning
Searching differences in the market