实用商务写作

1.各种商务书面沟通的格式
书信
电邮
备忘录
报告

2.计划一份书面商务沟通的3个必要问题
为什么要写这份书面沟通
你希望读者给你什么回应
读者需要知道什么信息

3.SOFAR构造书面沟通内容
称呼行
起始与背景段
信息与事实部分
回应要求段
收尾段

4.高效商务英文写作的技巧
ABC法则
如何表现出礼貌与体谅
语气的选择
自然与真诚的措辞
KISS原则
避免陈词滥调
加入重要事实
结构化的信息
正确选用主动与被动句式
CLEAR 原则

5.电邮礼仪

6.困难情境的书面沟通
说服的信
应对投诉的信
拒绝要求的信

7.金字塔法结构化书信内容

1. Different layout for different business written communication
Letters
E-mails
Memos
Reports

2. Three important questions to ask in order to plan effective framework
Why are you writing
What do you want the reader to do
What does the reader need to know

3. SOFAR strategy for organizing your writing
Salutation: Dear Mr / Mrs / Ms / Miss
Opening: background + purpose
Facts: reader’s information
Action: reader’s response
Remarks: polite closing

4. Tips to good business writing
Principle of ABC
To be courteous and considerate
Using appropriate tone
Writing naturally and sincerely
Remembering the KISS principle
Using modern terminology
Including essential details
Logical and clear structure
Using active not passive voice
Composing CLEAR communications

5. Net - etiquettes for email writing

6. Written communication structure for awkward situations
For persuasion
Responding to complains
Refusing a request

7. Pyramid principle for structuring business letter