销售与市场部助理

1.正确地了解销售助理的职责
确定销售在企业中的地位
助理与同事及销售人员的关系
如何做一名出色的销售助理

2.销售与商务活动跟踪
建立销售与商务活动跟踪工具
销售人员对业绩、定额制定、质量目标的比较
开拓潜在的客户与沉睡中的客户
市场与销售工作的区别与关系
有效利用展会

3.了解销售预算，有力配合上司的工作
预测、计算和控制预算
成本确定
各种分类预算：客户服务、活动经费、商务活动开支
协助上级做好应收帐款的信用管理工作
销售预算中相关的财务知识

4.组织销售人员会议
组织年度大会
会前、会间、会后的服务
准备会议所用各种资料、幻灯片等

5.如何与客户进行电话交流
确认约会——锁定客户的第一步
与潜在客户联络的技巧
令人满意的客户服务

1. Defining the role of sales & marketing assistant
The function of sales and marketing in a company
The relationship between an assistant and her / his colleagues or sales staff
How to become an excellent sales assistant

2. Following up the sales & marketing activities
Creating follow-up tools for sales and marketing activities
Comparison of sales staff’s achievement in terms of sales amount, allocation and target customers
How to develop new customers
Differences and relationships between marketing and sales
Utilizing exhibition as an effective tool

3. Understanding the budget
Budget forecast, calculation and control
Determining the costs
Categorizing budgets: customer service fee, commercial activity fee
Credit management
Related finance knowledge for building budget

4. Preparing & organizing the sales staffs’ meeting
Organizing the annual meeting
Service before, during and after the meeting
Preparing the relevant slides and documents, etc.

5. Communicating with your clients by telephone
Making appointments - the first step to lock the customer
Communication skills with potential customers
Satisfactory customer services