战略管理实践

1.战略管理基础
什么是战略
战略举例简析
战略管理的发展历程和趋势

2.战略分析方法
企业愿景，使命，价值观的定义
企业战略目标设定
宏观环境分析——PEST
行业和竞争对手分析——5力模型
SWOT矩阵
波士顿矩阵
多元化和专业化战略
公司外包战略和战略联盟

3.战略落实三部曲
战略描述
战略衡量
战略执行

4.战略描述：战略地图的实践
企业运营的终极目标
企业价值创造的模型
财务层面
客户价值层面
内部流程层面
学习与成长层面
企业的无形资产

5.战略衡量 ：平衡计分卡的实施
平衡计分卡
战略控制的KPI和评估方式
各类KPI模板介绍
实施中的常见问题

6.战略执行：打造战略中心型组织
战略中心型组织的五项原则
规划战役
确定股东价值差距
调整客户价值主张
确定价值提升时间表
确定战略主题

1. Fundamentals of strategic planning
What is strategic planning
Strategy samples
Development and trend of strategy planning

2. Methods for strategy analysis
Definition of corporate vision, mission and value
Settlemetn of corporate strategy objectives
Macro environment analysis - PEST
Industry and competitive analysis - 5 force
SWOT matrix
Boston matrix
Diversification vs. specialization
Outsource vs. alliance

3. Three stages in strategy implementation
Strategy description
Strategy measurement
Strategy execution

4. Strategy description-practices of Strategy Map
Ultimate goals of the enterprise running
Model of the enterprise’s value creating
Financial aspect
Customers’ value aspect
Internal process aspect
Learning and developing aspect
Intangible assets

5. Strategy measurement - Balanced Score Card implementation
Balanced Score Card
KPI and evaluation of strategy controlling
KPI templates introducing
FAQ in practices

6. Strategy implementation- building the strategy - oriented organization
5 rules of the strategy focused organization
Planning campaign
Clarifying the gaps of the shareholders’ values
Modifying the customers’ value proposition
Determining the schedule of the value upgrading
Determining the strategy subject