战略思维全方位

1.战略管理的概念和发展
概念和重要性
发展历程和趋势

2.外部环境分析
宏观环境分析——PEST
行业和竞争对手分析——5 Force
客户需求分析

3.内部环境审计
企业内部业务构成、盈利状况等资源和能力分析
从价值链到企业核心能力的界定
企业内外环境分析信息系统建立

4.战略目标设定
企业愿景，使命，价值观的定义
企业战略目标设定

5.公司基本战略选择
SWOT矩阵
波士顿矩阵
行业、产品生命周期法
多元化和专业化战略

6.公司竞争战略选择
成本领先战略
差异化战略
重点集中战略
竞争地位性战略

7. 公司合作战略选择
公司外包战略和战略联盟
收购与兼并战略
一体化和国际化战略

8.公司职能战略匹配
职能战略的基本内涵
营销战略
财务战略
生产战略
研发战略
人力资源战略

9.战略的实施和控制
机会和资源的结合
战略控制的KPI和评估方式
战略执行和调整

1. Strategic management concept and development
Definition and importance
Development history and trend

2. External analysis
Macro environment analysis - PEST
Industry and competitive analysis - 5 force
Customer needs analysis

3. Internal audit
Analysis of company resources and capability, like business composition and profitability
Identifying the core competence within the value chain
Establishing business intelligence system

4. Determining strategic objectives
Definition of corporate vision, mission and value
Settlement of corporate strategic objectives

5. Basic corporate strategies
SWOT matrix
Boston matrix
Industry, product life cycle strategy development
Diversification vs. specialization

6. Competitive strategy
Cost first
Differentiation
Key point focus
Competitive positioning strategy

7. Cooperation strategy
Outsource vs. alliance
M&A
Vertical integration vs. internationalization strategy

8. Functional strategy
Basic definition of functional strategy
Marketing strategy
Finance strategy
Production strategy
R&D strategy
HR strategy

9. Strategy implementation and controlling
Opportunity and resource mergeration
KPI and evaluation of strategy controlling
Implementation and adaptation