变革管理

1.变革管理基础
变革管理的定义
变革管理的重要性
变革管理的类别

2.为什么变革不可避免
客户需求的改变
新技术的推动
市场竞争格局的变化
企业竞争战略的调整
企业人员结构的变化

3.组织机构变革的不同形态
集中模式的优势和不足
自主模式的优势和不足

4.如何进行组织调整
确定变革路径图
发起变革
激活变革杠杆
巩固变革成果

5.确定变革路径图
了解变革流程
明确目标
预计变革影响
识别参与者的相互作用
确定战略

6.发起变革
给变革赋予意义
让关键人员参与进来

7.激活变革杠杆
信息/交流
参与/动员
技能提升

8.巩固变革效果
认可变革付出
分享正确做法
决定做出改进

1. Foundation of change management
Definition of change management
Importance of change management
Classification of change management

2. Why changes cannot be avoided
Changes of customers’ demands
Pushing by the new technology
Changes of competitive environment
Adjustment of competitive strategy
Changes of enterprise personnel structure

3. Different forms of organizational structure changes
Advantages & disadvantages of the concentration mode
Advantages & disadvantages of the autonomous mode

4. How to adjust the organization
Making the changes path diagram
Launching the changes
Activating the levers
Consolidating the achievements

5. Making the changes path diagram
Understanding the change process
Clarifying the target
Estimating the change influence
Identifying the interaction of the participants
Making the strategy

6. Launching the changes
Meaning the changes
Involving the key person

7. Activating the changes lever
Information / communication
Participation / mobilization
Skills upgrading

8. Consolidating the changes achievements
Accepting the change investment
Sharing the right practices
Deciding to make improvement