设计思维：开发创新潜能

1.设计思维的起点：约束vs需求
企业和职场人的问题与挑战
什么是设计思维
重新认识“约束”&“需求”
设计思维的开始

2.移情：换位思考
创新的空间
从观察到洞察
换位思考
变需要为需求

3.思维过程：更深入的挖掘和提炼
创意的生成
汇聚和发散
辅助创意的多种途径和工具
分析与综合

4.多种方案：模型、测试、迭代
用手来思考
用模型来测试
迭代的跨行业
现场也跨行业

5.设计客户体验
想法需要被检验
让客户参与其中
关注体验的必要
从想法到行动

6.分享与传播
“最佳实践”为何横行
好故事对解决问题的意义
怎么做
广义的设计思维

7.组织能力
一种系统化的创新方法
从方法到个人能力
管理创新和组织能力
解决身边的实际问题

1. Start of design thinking: constraint vs needs
Problems and challenges for individuals and organizations.
What is design thinking
To refresh “constraint” & “needs”
The starting of design thinking

2. Empathy: transpositional consideration
The space for innovation
From observation to insight
Transpositional consideration
Changing needs to demands

3. Thinking process: exploring and extracting
Shaping of ideas
Assembling and divergence
Tools to support ideas
Analysis and integration

4. Multiple solutions: models / test / iteration
Thinking by hand
Testing by model
Cross-industry “iteration”
Cross-industry “field”

5. Designing the customer experiences
Ideas need testing
To get customers involved
Why to care experiences
From ideas to actions

6. Sharing and spreading
Why is “best practice” so popular
Good story for problem solving
How to share and spread
Generalized design thinking

7. Organizational ability of innovation
Systematic methods for innovation
From methods to ability
Organizational ability of managerial innovation
Solving actual problems