Cross-Cultural Communication for International Business

Cross-Cultural Communication
for International Business
  充分认识文化的内涵
  掌握客户与我们的文化差异
  掌握跨沟通的核心原理；
  在不同社会中合理运用不同的思维
  在业务中避免国际交流冲突
  针对国际采购/国际营销/跨国服务类企业目标群体促进跨文化沟通及管理的有效应用.
 
I.      Cultural phenomenon and fundamentals
1.     Case study: Cultural phenomenon in global activities
2.     What is culture?
3.     Stereotype for culture
4.     Culture shock
5.     Revised culture shock
 
II.     Cultural types
1.     Case study: How to motivate the varied people---clients or colleagues?
2.     How to distinguish the cultural types of the clients from different countries?
3.     Cultural Value Dimensions variation
4.     How do the cultural values affect the management for an enterprise’s internationalisation process?  
a)    ethnocentrism
b)    polycentrism
c)     regionalcentrism
d)    geocentrism
 
III.   Cultural awareness in international communication
1.     Do you know the cultural features of your own culture?
2.     How to get closer to other cultures as an outsider?
3.     Levels of culture--- The Onion Model
4.     Case study:Method for linking the clients in international business
 
IV.   Cultural differences and philosophies
1.     Case study: How does the cultural conflict generate? How to avoid it?
2.     3-steps for cross-cultural communication
3.     Hofstede’s  Cultural Dimension
a)     Power Distance
b)    Uncertainty Avoidance
c)     Individualism vs. Collectivism
d)    Masculinity vs. Femininity
e)     Long Term vs. Short Term
4.     Case study: Is it always the same between a leader and an employee in different culture?
5.     Trompenaars’  Cultural Dimension
a)     universalism vs. particularism
b)    Individualism vs. communitarianism
c)     Neutral vs. Affective
d)    Specific vs. Diffuse
e)     Achieved status vs. Ascribed status
f)                             Time orientation
g)    Internal & External orientation
6.     Case study: Which philosophy will apply to you when working?
 
V.    Tactics for cross-cultural communication
1.     Case study : Is there any relevance between language performance and a joke?
2.     Is there a short-cut for keeping communication lines open?
3.     To understand the very meaning of the foreign speakers
4.     How to use your hummer for cross-cultural communicating
5.     Application: Design your business activities by using  Cross-cultural communication tool

-国际贸易注册咨询师；
-中山大学-花旗银行创业培训师；
-中大-花旗TOT校友理事会常务副会长。

【教育及学术交流背景】
科学硕士.        芬兰坦配雷大学；
管理学士.        芬兰北凯利亚应用技术大学；
计算机及应用. 哈尔滨工业大学；
市场及经济学. 芬兰约恩苏大学；
俄罗斯商业.     俄罗斯圣彼得堡国立西北工业大学

【职业生涯】
1、曾在广州康宏电器公司担任大区销售经理，负责，中东、俄罗斯、土耳其、以色列市场。后来在深圳YDF电子公司（印尼华侨投资6亿的工厂），做LCD平板电视出口，接触的市场范围扩展到南非和中南美。
2、直接涉外工作经验超过10年，其中，海外经验5年，熟悉东西方多个市场。曾代表山东省经贸团赴韩国招商。
3、曾担任威海环翠区外经贸委外资企业管理员；国营外贸公司进出口部经理,
4、曾是全球十五大商用麦芽公司，芬兰POLTTIMO集团(英文)市场分析师；
5、广州外贸公司(中、英文)区域经理。